Matthieu Petitjean

Matthieu Petitjean is an experienced E-commerce Manager currently serving at Diptyque Paris since January 2019, focusing on enhancing the conversion rate, optimizing costs, and improving the customer journey for Canadian digital and omnichannel customers. Matthieu has held multiple roles at Diptyque, including International E-commerce Project Manager and E-commerce, E-merchandising, Customer Care Project Manager, with responsibilities ranging from digital animation planning and marketing activations to product forecast and stock management. Matthieu began a career in public relations as a Press Relation Assistant at Violetta Group in 2018, specializing in showroom and catalog management. Matthieu holds a Master's Degree in Digital Marketing from ESCE International Business School and has pursued additional studies in marketing at Berkeley College.