Diray Media
Kaitlin O'Brien Ness is a seasoned media professional with extensive experience in media buying and planning. Currently serving as a Senior Media Buyer at Diray Media since April 2023, Kaitlin previously held the role of Senior Manager of Media and Planning at BMG360 from September 2017 to March 2023, where responsibilities included developing media strategies, leading the media buying process for television, and managing campaign optimization. Earlier career highlights include roles at Mediassociates, Media Storm, Peppers & Rogers Group, and WSIN RADIO, with a focus on negotiating media schedules and overseeing various marketing projects. Kaitlin holds a Bachelor of Science degree in Journalism from Southern Connecticut State University, earned in May 2011.
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Diray Media
We are Diray Media and the next generation of performance marketing. We’re a full-service media buying agency that puts you where your customers shop at the moment they’re ready to buy. With over 35 years of experience, our success in direct response marketing makes us an ideal partner for your ROI and brand focused campaigns. Our approach is the result of 35+ years helping clients experience transformational results. Whether you are selling direct-to-consumer or through a retail partner, our methodology builds brands and delivers sales—simultaneously. We lead the industry with our ability to maximize ROAS and drive sales at an incredibly low cost-per-lead. How? By taking a holistic approach and drawing on key learnings from all aspects of your marketing plans. Whether you want to find new customers or increase engagement with your existing customers, with us you’re one step ahead. Let us show you how you can reach your marketing goals as efficiently and effectively as possible. While our heritage is traditional TV media, our approach today utilizes our proprietary data and planning process to find the right omnichannel approach for your brand. The Diray Difference: • We offer a full range of solutions including TV, Digital, Video, Social, Search, Connected TV, Print, Radio, Out of Home and beyond to reach your audiences in the most efficient way possible, all while maximizing results. • We designed an integrated approach to measuring attribution and calculating ROAS • No long-term contracts required – stay as long as you’re making money • Our average client has been with us almost 10 years! Whether it’s launching a new product into the marketplace or looking to drive exponential growth of a tried-and-true brand, our deep industry experience, unparalleled negotiated deals, and consistent focus on optimization allows your brand or product to stay ahead of the curve. WORKING WITH DIRAY IS SIMPLY A BETTER WAY TO BUILD YOUR BRAND – AND DRIVE SALES.