Diray Media
Tracey J. Loh is an experienced media professional with a strong background in strategic media planning and buying. Currently serving as a Senior Media Buyer at Diray Media since June 2019, Tracey has previously held positions including Media Buyer at ICON International, Inc. and Senior Media Planner/Buyer at CRN. Prior experience includes ownership of Insight Media Services, Inc., and roles in senior media planning and buying at Timberlake Media Services, Inc., and Bender, Browning, Dolby & Sanderson, where Tracey developed multi-media spot plans and negotiated various media placements. Earlier career stages include roles as Affiliate Relations Executive at CRN and sales assistant positions at WEZN-FM and WDAQ-FM. Tracey J. Loh holds a Bachelor's degree in English from Syracuse University.
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Diray Media
We are Diray Media and the next generation of performance marketing. We’re a full-service media buying agency that puts you where your customers shop at the moment they’re ready to buy. With over 35 years of experience, our success in direct response marketing makes us an ideal partner for your ROI and brand focused campaigns. Our approach is the result of 35+ years helping clients experience transformational results. Whether you are selling direct-to-consumer or through a retail partner, our methodology builds brands and delivers sales—simultaneously. We lead the industry with our ability to maximize ROAS and drive sales at an incredibly low cost-per-lead. How? By taking a holistic approach and drawing on key learnings from all aspects of your marketing plans. Whether you want to find new customers or increase engagement with your existing customers, with us you’re one step ahead. Let us show you how you can reach your marketing goals as efficiently and effectively as possible. While our heritage is traditional TV media, our approach today utilizes our proprietary data and planning process to find the right omnichannel approach for your brand. The Diray Difference: • We offer a full range of solutions including TV, Digital, Video, Social, Search, Connected TV, Print, Radio, Out of Home and beyond to reach your audiences in the most efficient way possible, all while maximizing results. • We designed an integrated approach to measuring attribution and calculating ROAS • No long-term contracts required – stay as long as you’re making money • Our average client has been with us almost 10 years! Whether it’s launching a new product into the marketplace or looking to drive exponential growth of a tried-and-true brand, our deep industry experience, unparalleled negotiated deals, and consistent focus on optimization allows your brand or product to stay ahead of the curve. WORKING WITH DIRAY IS SIMPLY A BETTER WAY TO BUILD YOUR BRAND – AND DRIVE SALES.