Samantha Padilla

Samantha Padilla is a skilled digital marketing professional with a comprehensive background in strategizing and executing marketing initiatives across various sectors. Currently serving as a Digital Marketing Coordinator at Direct Business B.V., Samantha focuses on leveraging customer data and market insights to enhance brand growth and improve performance metrics, particularly for major client Ziggo. Previous roles include Online Marketer at Het HEM, where campaign management was prioritized, and Temporary Junior Associate Communications at World Press Photo Foundation, where lead generation campaigns significantly increased subscriptions. Samantha's diverse experience encompasses community management, social media strategies, and marketing communication across multiple organizations, supported by a Master's degree in Marketing Management from Tilburg University and a Bachelor's degree in Marketing and Communication from Tecnológico de Monterrey.