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Barry Rosen

CEO & Founder at Direct Focus, Inc.

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Direct Focus, Inc.

We’re not gonna lie: commercial production is a lot of fun, but it can also be a big pain. Thankfully, we have over 30 years of working with the world’s top brands as experience. We know how to navigate the ups and downs along the way during pre-production, post-production, negotiations, and everything in between: Creative Consulting Brand & Agency Relations Talent & Celebrity Fiscal Management & Tax Incentives In-House Production Founded in 1990 as the US branch of Barry Rosen Productions, we have produced award-winning commercials for some of the world’s top brands with cutting edge post-production and sound facilities in Johannesburg, Geneva, London, and New York.


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