Sally Weir

Sally Weir is a seasoned leader with extensive experience in sales, service operations, and transformational roles across various industries. Currently serving as the Director of Sales & Service at Direct Line Group since December 2021, Sally oversees large-scale multi-channel operations and is accountable for delivering key performance indicators across UK and offshore operations. Prior to this, Sally held positions at Sunrise Senior Living, where responsibilities included sales and operational excellence across 46 UK sites, and Sky, where significant transformations in digital and sales operations were implemented. With a background at Bupa and First Direct, Sally has consistently driven performance improvements, ensuring compliance with regulatory standards while enhancing customer experience and operational efficiency.