Mike Shaw

Mike Shaw is an experienced content and SEO professional with a comprehensive background in digital media and communications. Currently serving as Chapter Lead at Direct Line Group since September 2013, Mike leads a team focused on content creation and search engine performance across various digital platforms. Previous roles include Managing Editor and Digital Copywriter at Direct Line Group, as well as CMO at Alpha 311 Ltd, where Mike is involved in innovative renewable energy solutions. Mike's freelance work encompasses writing and editing for major publications such as The Independent and The Guardian, alongside a history of teaching journalism and social media. Additional experience includes founding and serving as editor-in-chief of The Void entertainment website, along with editing positions in other media outlets and contributions to PR and SEO efforts for various organizations. Mike holds a degree from the University of Kent and completed the Marketing Leadership Masterclass in 2021.