Scott Nichols

Scott Nichols is a seasoned digital analytics professional with extensive experience in various analytical roles, currently serving as a Senior Digital Analyst at Direct Line Group since September 2021. Previously, Scott worked as a Web Analyst at PlayStation for a brief period and held multiple positions within Direct Line Group, contributing significantly to digital data analysis, tagging solutions, and reporting. With a background in web analytics at Signet Jewelers and Aviva, Scott demonstrated proficiency in Adobe Analytics and was instrumental in delivering actionable insights and enhancing reporting processes. Scott's career began at Aviva plc, and includes roles at Marsh and Soup, showcasing a strong foundation in data-driven decision-making and client relationship management. Scott holds a Bachelor of Science in Computer Science from Loughborough University.