Dana Schumacher

Dana Schumacher is an experienced analytics professional with a strong background in digital marketing and analytics. Currently serving as the Analytics Team Lead at Direct Online Marketing since February 2020, Dana has progressed through various roles including Senior Digital Analyst and Digital Marketing Account Manager. Additional experience includes a recent position as Manager of Digital Analytics at rue21, consulting as a Digital Analytics Consultant from December 2018 to January 2020, and serving as Senior Web Analyst at New Pig. Earlier career stages included roles at Thermo Fisher Scientific as a Web Analyst and at Tobii Dynavox as an Online Marketing Specialist. Dana holds a Bachelor of Arts in Public Relations, Advertising, and Applied Communication from Point Park University.