Gerson Vivas

Gerson Vivas is a market research and quality measurement professional with extensive experience in designing, implementing, measuring, and auditing services, processes, and data for consumer goods companies. Gerson currently serves as an Executive at Directa Group, where they manage operations and oversee data quality. Previously, Gerson held leadership roles at Nielsen Venezuela and Nielsen LatAm, focusing on operational improvement and the standardization of processes across Latin America. Gerson's career began at Datos, where they developed systems and led teams in market analysis and data validation. Gerson holds degrees in Computing and Administration, alongside a diploma in Business Planning and Management.