DirectAvenue
Luigi Cicciari currently serves as Vice President of Operations at DirectAvenue, Inc., a position held since February 2012, where a focus on data-driven media strategies aligns with client KPIs. Previously, Luigi held the role of Director of Research/Account Manager at Bullpen Integrated Marketing from January 2009 to January 2012, and Vice President of Operations at Broadcast Response, Inc. from June 2008 to January 2009. Luigi's earlier experience includes positions as Sr. Tracker/IT Manager/Operations Manager at Contrarian Direct, LLC and Operations Manager at Broadcast Response, with a career in media and marketing that began in 2001. Educational qualifications include a Bachelor of Arts in Psychology with a minor in History from Loyola Marymount University, completed in 2001, and a high school diploma from Crespi Carmelite High School, awarded in 1997.
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DirectAvenue
Data-Driven by nature and collaborative at heart, DirectAvenue excels at meeting the KPIs of our clients across Broadcast and Cable TV, Connected TV, Programmatic, Social Media and Digital platforms that geofence and remarket to engaged consumers as they consume content across multiple devices and platforms. Our aggressive approach to Brand Response Media, applied with our tactical media buying expertise lowers media costs, expands reach and frequency and our ability to attribute leads, acquisitions and sales to media in near-real time provides our clients a strategic advantage unlike any other agency. We are founded on entrepreneurial spirit and a true passion for what we do. We are firm believers in the value of long-term relationships and trust – we understand that our success comes only as a result of the success of our clients. We Expect More. So should you.