DirectAvenue
Marc Johnston is an experienced finance professional currently serving as CFO and COO at DirectAvenue since December 2008, where a focus on data-driven decision-making and collaborative strategies enhances performance media operations. Prior experience includes the role of Controller at REVShare from May 2005 to December 2008, where Marc contributed to the company’s positioning for private equity acquisition while distributing Cost-per-Action commercials across a network of 1,700 television properties. Prior roles also include Controller at Best Best & Krieger LLP, a prominent law firm, and service as a Marine in the US Marine Corps from June 1997 to September 2003. Marc holds an MBA from Auburn University and a BA in Economics from Rutgers University - Camden.
This person is not in any teams
This person is not in any offices
DirectAvenue
Data-Driven by nature and collaborative at heart, DirectAvenue excels at meeting the KPIs of our clients across Broadcast and Cable TV, Connected TV, Programmatic, Social Media and Digital platforms that geofence and remarket to engaged consumers as they consume content across multiple devices and platforms. Our aggressive approach to Brand Response Media, applied with our tactical media buying expertise lowers media costs, expands reach and frequency and our ability to attribute leads, acquisitions and sales to media in near-real time provides our clients a strategic advantage unlike any other agency. We are founded on entrepreneurial spirit and a true passion for what we do. We are firm believers in the value of long-term relationships and trust – we understand that our success comes only as a result of the success of our clients. We Expect More. So should you.