NK

Naila Kazi

Senior Brand Marketing Lead at Directi

Naila Kazi's work experience includes roles as a Senior Brand Marketing Lead at Directi, a Senior Brand Manager at Godrej Interio, a Brand Manager at Godrej Interio, and a Marketing and Public Relations Coordinator at Sydenham Institute of Management Studies, Research and Entrepreneurship Education. Additionally, they worked as a Summer Intern at Red Bull India Private Limited. At Directi, Naila was responsible for the brand's overall marketing KPIs and targets, redesigned the brand's strategy and relaunched the website and social media resulting in a 90% jump in brand recall, led marketing initiatives across a $1M budget, and increased marketing efficiency by 30% and brand awareness from 1 to 6%. At Godrej Interio, they handled category management, product development, and product life cycle management, launched new products based on consumer study, managed the dealer channel, and formulated and executed trade marketing strategies. Naila also served as the Marketing and Public Relations Coordinator at Sydenham Institute of Management Studies, Research and Entrepreneurship Education and completed a summer internship at Red Bull India Private Limited.

Naila Kazi's education history is as follows:

- From 2014 to 2016, Naila attended Sydenham Institute of Management Studies, Research and Entrepreneurship Education, where they completed a Master of Business Administration (M.B.A.) degree with a focus on Marketing.

- Naila also pursued a Certificate Course in Marketing Analytics at SPJIMR SP Jain Institute of Management & Research. The duration of this course is unknown.

- In 2012, Naila obtained a Post graduate Diploma in Intellectual Property Rights Management from IIPS, NMIMS university.

- Naila holds a Diploma in Accounting and Business from the Association of Chartered Certified Accountants. The start year is not specified, but they are currently enrolled in this program.

- From 2009 to 2012, Naila earned a Bachelor of Science (BSc) degree in Biotechnology from Jai Hindu jobs.

- Prior to their bachelor's degree, Naila completed their high school education at St. Xavier's College from 2007 to 2009.

- It is unclear when and where Naila completed their primary education, as there is no specific information provided about the institution or degree.

Additionally, Naila has obtained several certifications related to marketing and business. This includes certifications in influencing consumer behavior, marketing strategy, driving product-led growth, brand strategy, product positioning, storytelling, viral growth, brand and marketing integration, business-to-business sales, executive decision making, introduction to PPC with Google AdWords and Bing Ads, making great sales presentations, metrics for product managers, programmatic advertising foundations, social media marketing: ROI, advanced branding, and advertising on Facebook. Naila also completed a general course in intellectual property from the World Intellectual Property Organization in December 2013.

Links

Previous companies

Red Bull logo

Timeline

  • Senior Brand Marketing Lead

    May, 2020 - present