Lauren Marks is a Denver-based digital marketing leader with over five years of experience in B2B and B2C agency environments. Currently serving as the Associate Director of Paid Media at Directive, Lauren specializes in performance strategy, blending strategic thinking with campaign execution to drive measurable client success. Previously, Lauren held various roles at notable organizations including Merkle and dentsu, enhancing performance media strategies. A former student athlete, Lauren played for the Roberts Wesleyan College Women's Lacrosse Team and has a strong background in leadership and coaching within athletic settings. Outside of work, Lauren enjoys outdoor activities with family and fosters a people-first leadership style focused on impactful outcomes.
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