Directive
Mackenzie Griffin is a seasoned marketing professional with extensive experience in paid media strategy and growth marketing. Currently serving as a Senior Paid Media Strategist at Directive since April 2025, Mackenzie previously held roles at Ideometry, including Growth Marketing Manager and Paid Media Manager, from September 2022 to April 2025. Earlier experiences include Marketing Manager and Marketing and Logistics Coordinator at Freestyle Languages, as well as an internship in digital marketing at InCorporate. Mackenzie holds a Bachelor of Business Administration in Marketing from the Texas McCombs School of Business, earned in 2019.
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Directive
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We're the performance marketing agency for software brands that delivers what others only promise. We help marketers at software companies exceed their lead, opportunity, deal, and revenue goals through performance marketing via organic search, paid media, performance creative, and business intelligence solutions. Founded in 2014 and headquartered in Irvine, California. Directive is on a mission to help 15,000 people do better SaaS marketing by 2024.