McKenzie Stinson

McKenzie Stinson, MBA, currently serves as a Senior Paid Media Strategist at Directive, managing a significant monthly budget and focusing on B2B SaaS marketing. Responsibilities include optimizing campaigns, developing strategies for lead generation, and collaborating with creative teams. Previous roles include Paid Media Specialist and Paid Media Intern at Directive, as well as Marketing & Events Coordinator at Orangetheory Fitness, where McKenzie oversaw event planning and marketing campaigns for multiple locations. Additionally, McKenzie's experience encompasses event planning and marketing internships at various organizations, including Craven + Co. and TPC Studios, along with leadership roles in event planning for Pi Beta Phi Sorority. McKenzie holds an MBA in Marketing from the University of Oklahoma and a BS in Hospitality Administration/Management from Auburn University.