We're the performance marketing agency for software brands that delivers what others only promise.

We help marketers at software companies exceed their lead, opportunity, deal, and revenue goals through performance marketing via organic search, paid media, performance creative, and business intelligence solutions.

Founded in 2014 and headquartered in Irvine, California. Directive is on a mission to help 15,000 people do better SaaS marketing by 2024.



Marketing

Directive

Directive's headquarters in Irvine, CA, United States

This department focuses on generating demand and creating content to support marketing initiatives.

Marketing Operations

The Marketing and Media Strategy team at Directive specializes in driving performance marketing initiatives for software brands. Through a combination of organic search (SEO), paid media strategies, and performance creative, this team works to exceed client goals in lead generation, opportunities, deals, and revenue. Utilizing business intelligence solutions, the team provides data-driven insights to optimize marketing campaigns and achieve measurable results.

Marketing and Media Strategy

This department focuses on strategizing, executing, and optimizing paid media campaigns to achieve client goals.

Paid Media Management

This department focuses on creating and implementing strategies to drive customer interest and engagement through various marketing channels.

Demand Generation

The Marketing and Sales team at Directive specializes in driving exponential growth for software brands by developing and executing performance marketing strategies. This team collaborates to enhance lead generation, optimize paid media efforts, create impactful performance creatives, and leverage business intelligence, ensuring clients surpass their revenue objectives. Their integrated approach empowers SaaS marketers to achieve outstanding results in competitive markets.

Marketing and Sales

The Leadership Team at Directive is responsible for steering the company's strategic direction and operational excellence. Comprising key executives such as the CEO and SVP of Operations, this team focuses on aligning business objectives with performance marketing initiatives, driving innovation, and ensuring the delivery of exceptional results for software clients. Their leadership is pivotal in fostering a culture of growth and achievement as Directive aims to empower 15,000 marketers in the SaaS space by 2024.

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Other teams

Marketing and Media Strategy

Paid Media Management

Demand Generation

Marketing and Sales

Leadership Team