Alix Kraft is a passionate and results-driven senior leader currently serving as the Sr Director of Product Marketing, Sales Enablement & Training at DIRECTV. With an extensive background in advanced television solutions, Alix has successfully developed and launched B2B products, demonstrating expertise in go-to-market strategies and product positioning across multiple companies, including Sling TV, DISH Media Sales, Xandr, and WarnerMedia. Alix holds a Bachelor of Arts degree in Television, Radio & Film from the S.I. Newhouse School of Public Communications at Syracuse University.
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