Changxing Dou

Changxing (Alex) Dou is a seasoned leader in GenAI, Data Science, and technology, with over 10 years of experience in advanced analytics. Currently serving as the Senior Director of Marketing Advanced Analytics at DIRECTV, Changxing has previously held significant roles at BCG, where they led innovative projects that generated substantial cost savings and efficiency improvements for major clients. Notably, Changxing developed a GenAI language-to-code application and a digital marketing personalization engine that increased profitability for high-profile brands. They hold a Master of Science in Quantitative Marketing from Columbia Business School and a degree in Economics with a focus on Taxation from Central University of Finance and Economics.