Sima Kudsi

Sima Kudsi is an experienced business professional currently serving as the Ancillary Revenue BD Director at Diriyah Company since August 2025. Previously held roles include Business Development at Riyadh Development Company, and various positions in strategy and business development at KAFD between November 2019 and March 2025. Sima began a career in account management at Focusadvertising worldwide partners, inc., and served as an Advertising and Activation Specialist at the Ministry of Municipal and Rural Affairs. Additional experience includes work as a Junior Planner at Mindshare MENA and co-founding Saydaliatech, an application connecting pharmacies and users. Sima Kudsi holds an Executive MBA in International Management from Geneva Business School and a Bachelor of Business Administration in Marketing from Prince Sultan University.