Sander Verlaan

Senior Product Manager at Discogs

Sander Verlaan is a highly experienced professional with a strong background in digital product management. Sander is currently working as a Senior Product Manager at Discogs, a position they have held since 2022. Prior to this, Sander served as a board member at TAKI ALSOP CONDUCTING FELLOWSHIP INC from 2021 to 2022.

Sander spent a significant part of their career at Freeman Company, where they held various roles. As a Digital Product Manager, they were responsible for planning and implementing a B2B event-based audience engagement application, resulting in high user engagement across global events. Sander also initiated the transition from a monolith structure to microservices, leading to improved response time and projected revenue growth. Sander later served as the Digital Sales Manager - Digital Ventures, where they achieved significant increases in annual retention, customer usage, and overall revenue. Additionally, they oversaw sales for an acquired startup product, contributing to revenue growth. As part of the Digital Services team at Freeman Company, Sander supported various departments in determining customer needs and implemented technology solutions for multiple global events each year.

Sander also has experience as a board member at Henderson Symphony Orchestra from 2018 to 2021, showcasing their commitment to the arts and community involvement.

Sander Verlaan completed their education in a chronological manner. From 1991 to 1993, they attended GK Van Hogendorp College, where they focused on Marketing, Advertisement & Public Relations. Later, from 1993 to 1997, they pursued a Bachelor's degree in Business Administration and Communications from HU University of Applied Sciences Utrecht (Hogeschool Utrecht).

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