John Eckhardt serves as the Director of Data Science at Discord since August 2024, focusing on creating an ad marketplace that connects a large gaming community with relevant games and brands. Prior to this role, John held multiple leadership positions at Snap Inc. from April 2018 to August 2024, including Director of Global Marketing Science, where achievements included advancing privacy-safe measurement practices that boosted global advertiser ROI. John has extensive experience in the consumer packaged goods and marketing analytics sectors, having led transformative campaigns for PepsiCo's Doritos and Frito-Lay brands, and strategized CRM initiatives at Sally Beauty and Yum! Brands. John holds an MBA in Finance and a BBA in Decision Sciences and Business Computer Information Systems from the University of North Texas.
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