John Eckhardt

John Eckhardt is an accomplished professional in data science and marketing, currently serving as the Director of Data Science - Ads at Discord since August 2024. Previously, John held several significant roles at Snap Inc., including Director of Global Marketing Science and Director of Marketing Science Americas, leading initiatives focused on privacy-safe measurement that enhances advertiser ROI. John’s experience also includes key positions at PepsiCo, where responsibilities encompassed transforming the Doritos brand and managing marketing analytics for Frito-Lay, and at Sally Beauty, focused on marketing data science and CRM. Earlier in John’s career, valuable contributions were made at Yum! Brands, where lifecycle management and sales forecasting strategies were implemented for Pizza Hut. John holds an MBA in Finance and a BBA in Decision Sciences & Business Computer Information Systems from the University of North Texas.