Discount Tire
Lisa Watson has a strong background in media buying, with experience in various roles and companies. Lisa started their career in 2004 as a Paid Programming Coordinator at KSAZ Fox 10 & KUTP My Net before moving on to work as a Media Buyer at Universal Technical Institute in 2006. Lisa was promoted to Media Buyer from Marketing Specialist within just 4 months and was responsible for handling media buys for television, radio, and print. In 2007, they joined Marcum Media, LLC as a Media Buyer before transitioning to Griffin Marketing Group, Inc. in 2009 as a Senior Media Buyer. Lisa then worked as a Media Buyer at Ellison Media Company from 2012 to 2013 before joining Discount Tire in 2014 as a Principal Media Buyer.
Lisa Watson attended Arizona State University, where they obtained a Bachelor of Interdisciplinary Studies with an emphasis in Communications and Business.
Discount Tire
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Founded in 1960 in a rented building in Ann Arbor, Michigan, Discount Tire now boasts of 875 stores and claims the top spot among independent tire and wheel retailers. Discount Tire operates in 28 states from coast to coast. Customers can buy Michelin, Goodyear, BF Goodrich, Yokohoma, as well as exclusive tire brands at its retail stores, Web site or Discount Tire Direct. The company also sponsors the NASCAR Nationwide Series and Monster Energy AMA Supercross.