Jessica Hemenetz

Jessica Hemenetz serves as the Director of Consumer Insights, Product and Line of Business at Discover Financial Services, where leadership of the product insights team involves leveraging competitive tracking and various consumer research methodologies to provide insights across Discover’s financial products. With a progressive career at Discover since July 2011, Jessica has held roles such as Consumer Insights Senior Manager and a Marketing Consultant specializing in Behavioral Insights. Jessica’s extensive experience includes managing research teams, driving marketing acquisition strategies, and delivering actionable insights that have led to significant product initiatives. Educationally, Jessica holds a Bachelor of Science in Marketing from DePaul University, with minors in International Business and Industrial/Organizational Psychology.