Jorge Orozco-Cordero

Jorge Orozco-Cordero serves as the Sr. Director of Brand Communication and Executive Creative Director at Discover Financial Services since August 2014, overseeing a 34-person internal agency responsible for creative and strategic initiatives across multiple business lines. Key achievements include the launch of user experience design teams, the establishment of a brand design system with 90% adoption, and the creative direction of high-profile campaigns such as Discover’s Super Bowl Ad and the “Eat it Forward” initiative. Orozco-Cordero previously held leadership roles at WEETU CORP, UnidosUS, NeoKinetic Systems, and General Electric, contributing to various successful digital marketing and branding strategies. Educational qualifications include an MBA in Organizational Leadership from Lake Forest Graduate School of Management and degrees in Human Factor Engineering from George Mason University and the University at Buffalo.