LH

Li Wen Huang

Principal, User Experience Research, Consumer Insights at Discover Financial

Li Wen Huang is an experienced professional in user experience research and strategy, with a career spanning over two decades. At Discover Financial Services from March 2007 to December 2016, Li Wen Huang launched and managed a user experience research lab, guided teams in UX best practices, and collaborated with experts to enhance conversion rates. Prior experience includes roles at AHIMA, where Li Wen Huang developed web strategies and managed online services, as well as freelance consulting focused on web usability and design. Additionally, Li Wen Huang has co-presented on topics such as UX and accessibility at various conferences. Educational qualifications include a Master's degree in Theater from Northwestern University and a Bachelor's degree in Writing Seminars from The Johns Hopkins University.

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Discover Financial

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Discover Financial Services, Inc. is an American financial services company, which issues the Discover Card and operates the Discover and Pulse networks, and owns Diners Club International. Discover Card is the third largest credit card brand in the United States, when measured by cards in force, with nearly 50 million cardholders.


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