Joe Heller is an experienced marketing professional currently serving as the Chief Marketing Officer for the Philadelphia Convention & Visitors Bureau since December 2019, where responsibilities include shaping marketing strategies to position Philadelphia as a premier destination for events like the FIFA World Cup 2026. Prior to this role, Joe held leadership positions at the Philadelphia Flyers from 2011 to 2019, including Vice President of Brand Strategy & Creative Content, where notable achievements included the successful Gritty mascot project, recognized as Best Marketing Campaign in the NHL in 2019. Joe's career also includes roles at New Jersey Motorsports Park, Dover Motor Speedway, United Cerebral Palsy, and Watkins Glen International, all contributing to a robust background in marketing, communications, and event management. Joe holds a Bachelor of Science degree in Sport & Recreation Management from the Fox School of Business at Temple University.