Joe Heller is an experienced marketing professional currently serving as the Chief Marketing Officer for the Philadelphia Convention & Visitors Bureau since December 2019, where responsibilities include shaping marketing strategies to position Philadelphia as a premier destination for events like the FIFA World Cup 2026. Prior to this role, Joe held leadership positions at the Philadelphia Flyers from 2011 to 2019, including Vice President of Brand Strategy & Creative Content, where notable achievements included the successful Gritty mascot project, recognized as Best Marketing Campaign in the NHL in 2019. Joe's career also includes roles at New Jersey Motorsports Park, Dover Motor Speedway, United Cerebral Palsy, and Watkins Glen International, all contributing to a robust background in marketing, communications, and event management. Joe holds a Bachelor of Science degree in Sport & Recreation Management from the Fox School of Business at Temple University.
Philadelphia Convention & Visitors Bureau
Who We Are The Philadelphia Convention & Visitors Bureau (PHLCVB), a private non-profit membership corporation, is the official Tourism Promotion Agency for the City of Philadelphia, and the primary sales and marketing agency for the Pennsylvania Convention Center. The PHLCVB competes with its counterparts worldwide for convention and tourism business. The organization has departments dedicated to the PHL Diversity, PHL Life Sciences and PHL Sports. Our Mission To generate economic impact and job growth by increasing the region's hotel occupancy and revenues, while concurrently affecting other diverse segments of the hospitality industry. To do whatever it takes to attract ethnically diverse regional, national and international convention and tourism customers through creative sales, marketing and communications efforts. To deliver exceptional service and experiences for all, ensuring repeat business across market segments. To increase the quality of life for all our citizens, stakeholders, and visitors by supporting the region's vibrant arts and entertainment, historic, cultural, retail, restaurant, and sports venues. Fan us on Facebook, Discover Philadelphia Follow us on: Twitter @discoverPHL Instagram @discover_PHL