Discovered Brands
Romi Dasani serves as the Commercial & Brand Director and Head of Brands for Discovered Brands, overseeing renowned labels such as OUAI, Briogeo, Hanz De Fuko, Baxter of California, natureofthings, and Corpus since February 2020. Additionally, Romi is the Founder of UN_DID since January 2021. Prior experience includes a decade at L'Oréal, where Romi held various positions including Head of Sales and Marketing for Baxter of California, successfully launching a new men’s lifestyle brand in Europe and developing digital strategies focusing on CRM, SEO, and social media. Romi's career also encompassed roles as National Account Manager, Product Manager for L'Oréal Professionnel, and Marketing Management Trainee, with key responsibilities ranging from client relationship management to product launches and marketing initiatives. Academically, Romi holds a Distinction in Digital Marketing from Squared Online and a BA (Hons) in English Literature and Spanish from The University of Manchester.
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Discovered Brands
At Discovered Brands, we work as an extension of disruptive beauty brands to help navigate the intricate UK / European markets. By connecting you to a complete network of retailers, handling marketing and PR and detangling legislation and logistics, we help you emerge as a strong force in a new market. In short, all your brand has to do is be its amazing self – we will take care of the rest. We’re both industry pioneers, and veterans. We believe in constantly looking ahead while having the experience of numerous brands (including our own) to back us up. Together, we can embrace change. We can cultivate desire. And we can help each other uncover exactly what it takes for your brand to thrive. It all starts with being discovered.