Elizabeth Petty

Elizabeth Petty is a seasoned Senior SEO Analyst with extensive experience in driving SEO strategies and optimizing digital content for various organizations. Currently at Discovery Education, Elizabeth focuses on maximizing website traffic and delivering data-driven insights. Previously, at CB2, Elizabeth partnered with the E-Commerce team to enhance their SEO strategy, analyze web analytics, and deliver comprehensive reports to executive leadership. Past roles include Senior SEO Analyst at The Points Guy and Red Ventures, where Elizabeth honed skills in organic search landscape analysis and content promotion. Beginning a career in digital marketing as Editor of Mattress Nerd at Three Ships, Elizabeth contributed to significant backlink acquisition and content production initiatives, showcasing prowess in SEO and digital marketing from early professional experiences. Academic credentials include a Bachelor's degree in Marketing and dual degrees in Media and Journalism and Advertising from the University of North Carolina at Chapel Hill, along with ongoing studies in Journalism at City St George’s, University of London.