Gideon Cosme is a seasoned professional in brand design with extensive experience in creating and executing brand strategies across global markets. As the Head of Brand Design at Discovery Limited since July 2009, Gideon leads initiatives that enhance the Discovery and Vitality Group brands, focusing on robust brand architecture to drive disruptive growth. Previous roles include Internal Brand Manager at Discovery Limited, where Gideon transformed brand standards and collaborated on the development of Discovery's Global Headquarters. Earlier career highlights include serving as Senior Design Developer at Brand Union, and Senior Designer and Graphic Web Designer at Discovery Health, where mentorship and project leadership were key contributions. Gideon's educational background includes a degree in Integrated Branding from Vega School and a diploma in Digital Publishing and Multimedia Design from Damelin.