Isis Ruiz

Vice President, Media Strategy & Activation at Disney Experiences

Isis Ruiz is a seasoned executive in media strategy and marketing with extensive experience in the travel and hospitality sectors. Currently serving as Vice President of Media Strategy & Activation at Disney Experiences and as a Board Advisor for Women Leading Travel & Hospitality, Isis previously held the position of Chief Growth Officer at Virgin Voyages, where a strategic roadmap was developed to enhance growth and market expansion. With a long tenure at Norwegian Cruise Line Holdings Ltd., roles included Chief Marketing Officer, Senior Vice President of Marketing, and Vice President of International Marketing, overseeing a $175M+ budget and a comprehensive global marketing team. Prior to that, experience encompassed partnership marketing at Carnival Cruise Line and marketing management roles at Karisma Hotels & Resorts and BenefitMall. Isis holds a Bachelor’s degree in History from Tufts University.

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Disney Experiences

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Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Parks Disney Parks is one of the world’s leading providers of family travel and leisure experiences, with six resort destinations across the globe, including 12 theme parks, 55 resort hotels, and other unique vacation experiences. Experiences Disney Signature Experiences offers family travel and leisure experiences beyond theme parks inclusive of Disney Cruise Line, Disney Vacation Club, Aulani, A Disney Resort & Spa, Adventures By Disney, National Geographic Expeditions and Storyliving by Disney. Products Disney Consumer Products brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – on the Disney Store e-commerce platform and at Disney Parks, local and international retailers, as well as Disney Store locations globally.


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