Joanna Balikian

Vice President - Business Development, Ecommerce & Digital Experiences at Disney Experiences

Joanna Balikian is an experienced executive in brand management and retail sales, currently serving as SVP of Brand Management at The Walt Disney Company since August 2023. Prior to this role, Joanna Balikian held various positions at Disney Parks, Experiences and Products, including Vice President of Business Development, Ecommerce & Digital Experiences, and Vice President of Retail Sales & Marketing from February 2018. Joanna Balikian's extensive background at The Walt Disney Company includes roles as Executive Director and Director of Retail Sales from June 2012 to February 2018 and experience at Marvel Entertainment as Director of Retail Business Development. Earlier career positions include roles at Magnolia Pictures, Sony Pictures Entertainment, and MGM Studios, beginning with a degree in Communications from the University of Southern California.

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Disney Experiences

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Disney Experiences brings the magic of Disney stories and franchises to life through theme parks, resorts, cruise ships, unique vacation experiences, products and more around the world. Parks Disney Parks is one of the world’s leading providers of family travel and leisure experiences, with six resort destinations across the globe, including 12 theme parks, 55 resort hotels, and other unique vacation experiences. Experiences Disney Signature Experiences offers family travel and leisure experiences beyond theme parks inclusive of Disney Cruise Line, Disney Vacation Club, Aulani, A Disney Resort & Spa, Adventures By Disney, National Geographic Expeditions and Storyliving by Disney. Products Disney Consumer Products brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – on the Disney Store e-commerce platform and at Disney Parks, local and international retailers, as well as Disney Store locations globally.


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