Bryan Liptak

Bryan Liptak is a seasoned marketing professional with extensive experience in brand strategy and marketing leadership, primarily within The Walt Disney Company since 2013. As the Senior Marketing Leader and Head of the Brand Strategy Team for Walt Disney World Resorts, Bryan leads a team focused on brand development and execution for over 30 Disney-owned resort hotels. Previous roles include leading marketing strategies for Walt Disney World’s domestic initiatives and annual pass programs, where significant achievements included record-breaking park attendance and renewal rates. Earlier career highlights feature strategic marketing roles at Disney Vacation Club, Chase, and various marketing and advertising firms, with expertise in consumer insights, analytics, and integrated communications. Bryan holds a BA in Psychology from the University of Notre Dame and an MBA in Marketing from John Carroll University.