Pamela Forbus

Pam Forbus is the SVP, Consumer Experiences, Insights, Data Strategy, & Analytics for Walt Disney Studios. She joined Disney in 2017 after a long career at PepsiCo, which culminated in her role as SVP, PepsiCo Global Insights & Analytics. Pam has also served as a Trustee Board Member for the Marketing Accountability Standards Board, and currently serves as Board Member for the Marketing Science Institute.