Allison Chen has a diverse background in marketing and brand management. Allison currently works as a Product Marketer at Dispatch. Prior to this, they held the role of Marketing Specialist/Manager at The Product Drivers/Pet Freebies, where they managed the development of a product review platform and tracked/managed inventory. Allison also has experience at UPS, where they served as a Product & Retail Marketing Specialist/Senior Analyst, overseeing affiliate marketing and training field reps in marketing skills. Allison was also a Customer Technology Marketing Specialist/Senior Analyst, managing new product development projects and performing market research. Allison's earlier experiences include being an MBA Student at Fuqua School of Business, a Strategy Marketing Intern at Best Practices, LLC, and a Recruiter/Brand Coordinator and Service Center Consultant at PricewaterhouseCoopers, LLP. In these roles, they gained skills in developing marketing messages, increasing brand-awareness, improving processes, and providing training.
Allison Chen obtained an MBA with a focus on Product Management & Market Analysis and Strategy from Duke University - The Fuqua School of Business, from the years 2008 to 2010. Prior to that, they earned a Bachelor of Arts degree in Geography from the University of North Carolina at Chapel Hill, spanning from 2001 to 2003.
In addition to their formal education, Allison Chen has obtained various certifications. Allison received a HubSpot Reporting certification from HubSpot in August 2022, and a HubSpot Marketing Software certification from the same institution in July 2022. In October 2019, they acquired a Social Media Marketing Certification and an Inbound Marketing Methodology Certification from HubSpot Academy. Furthermore, they obtained a Certified ScrumMaster® (CSM®) certification from Scrum Alliance in December 2021, and a Google Ads Search certification from Google in November 2021.
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