Luanda Gurgel

Luanda Gurgel has a comprehensive work experience in the field of writing and advertising. Luanda started their career in 2006 with Plan B Comunicação Online, where they worked as a Redatora Publicitária, creating content for various online platforms. After that, they worked as a Redatora Publicitária at Camaleão & Tambor, specializing in advertising copywriting for internet, radio, print, and other media.

In 2011, Luanda had a brief freelance role as a Redatora Publicitária before joining Solution Comunicação Estratégica as a Redatora Publicitária. Luanda then moved on to Filadélfia Comunicação, where they continued their work as a Redatora, contributing to various projects until 2015.

From September 2015 to December 2016, Luanda worked as a Redatora freelancer with an unknown company. In 2017, they joined Agência ATAKE as a Redatora and stayed until May 2019.

In 2019, Luanda joined Agência Casasanto as a Redatora/roteirista. Their responsibilities included developing scripts for the web series #MinhaItatiaia, as well as creating reduced versions of these scripts for Instagram and Facebook. Luanda also worked on product placement scripts for the Domingo Legal program on SBT.

Continuing their journey at Agência Casasanto in 2020, Luanda took on the role of Roteirista. Luanda was responsible for developing 20 main scripts and their reduced versions for a campaign focused on Instagram, with extensions to other social media platforms.

Currently, Luanda holds the position of UX Writer at Dito CRM, having started in June 2021.

Luanda Gurgel obtained a Bachelor's degree in Social Communication with a major in Advertising and Marketing from Centro Universitário Newton Paiva, where they studied from 2002 to 2005. Later, they pursued a specialist degree in Creative Processes in Word and Image at PUC Minas from 2007 to 2008. In terms of additional certifications, Luanda received training in UX Writing from Mergo User Experience in June 2021. Additionally, they obtained certifications in Web Content Production from Rock Content in August 2016.