J. Wesley Hardin Sr.

J. Wesley Hardin Sr. serves as a Board Member on the TIA Board of Directors for The Toy Association since March 2024 and has held the position of Chief Executive Officer at Diverse Companies since October 2022, overseeing various subsidiaries including DGA Trend Setters and Diverse Insights. With a long-standing career at Diverse Marketing, J. Wesley Hardin Sr. has operated as Chief Executive Officer and President, leading a specialized sales and marketing firm in the gifts and toys sector across North America, South America, and Europe since September 1979. Early roles at Diverse Marketing included Executive Vice President, Key Account Executive, and Territory Sales Representative for West Texas, as well as part-time trade show merchandising. J. Wesley Hardin Sr. pursued a Bachelor of Business Administration in Marketing/Business from Baylor University and is affiliated with YPO.