Maheen Zaidi

Maheen Zaidi is currently the Vice President of Marketing at Diversified Maintenance. Prior to this, they worked as a Brand Manager and PR Team Lead at Axact / BOL Media from August 2011 to January 2013. There, they assisted the Senior Brand Manager in digital management of multiple online brands. Maheen was also responsible for designing and executing digital campaigns, creating unique content for websites, blogs and social media channels. In addition, they created a variety of marketing print collateral from concept to press.

Before their time at Axact / BOL Media, Maheen Zaidi worked as a Global Operation Manager at Loyalty Inc / Inc-ubator Marketing Management from February 2007 to July 2011. There, they managed multiple loyalty, direct and trade marketing campaigns for clients including Samsung, HP, Philips and Logitech in the MENA region. Additionally, they conducted market research, analysed data and developed trade marketing strategies to increase sales. Maheen also lead the team in developing the annual trade marketing plan and execution of market activations, retail merchandising, product launches, events, and trade shows. Lastly, they were responsible for maintaining an effective relationship between the distributor, client and key account manager to ensure sales target is met.

Maheen Zaidi has an MBA in Marketing and Human Resources from the Institute of Business Management.

Maheen Zaidi reports to Neal Pomroy, Chief Executive Officer. Some of their coworkers include Danielle Woods - Chief Financial Officer, Larry McAlpin - Senior Vice President, and Eric Smaldone - SVP of Business Development.