DiveTeam
Ken Williams is the Founder & Principal Consultant at DiveTeam, where their team specializes in providing strategic guidance and technical capabilities for mastering the marketing data stack. Prior to this role, Ken worked as a Google Solutions Lead at Search Discovery, collaborating with clients to design solutions utilizing Google Analytics and Google Cloud Platform. Ken also served as the Principal of Digital Customer Analytics at the American Cancer Society, focusing on data capture and analysis for various digital channels. Ken holds an MBA in Marketing from the University of Georgia, a Master of Divinity in Theology from Baylor University, and a Bachelor of Arts in Speech Communication from Texas A&M University.
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DiveTeam
DiveTeam is a collective of experienced strategists, analysts, data engineers and data scientists who specialize in marketing technology. We provide the strategic guidance and technical capabilities necessary to master the marketing data stack. We help you unlock opportunity and performance across your data and marketing platform ecosystem through the lenses of governance, collection, connection, exploration, and activation. We do this through the application of advanced analytics, scalable and composable solutions, intelligent data modeling, and accelerated automation. All of our project follow four guiding principles: 1) Outcome based. We focus on the specific business outcomes that you want to drive and how we will measure success. 2) Iterative. We design large-scale solutions that start small, show value, and expand incrementally. 3) Privacy First. We carefully guard your legal and ethical obligation to protect customer data. 4) Consumer Focused. We apply product thinking to ensure your data is useful and valuable to the consumers who rely on it. We call this Modern Marketing.