David York

David York has a diverse work experience, beginning in 2010 as a Rink Attendant at Paul Louis Arena. David was responsible for operating and maintaining the Zamboni and managing day-to-day operations at the rink. From 2012 to 2014, they served as Head Lacrosse Coach at Relentless Hustle Lacrosse Club, teaching advanced fundamentals and instilling values of hard work and hustle in their athletes.

In 2013, David worked as a Valet Attendant at Parking Company of America, providing valet services and assisting guests at a hotel. At The Aquinas Institute of Rochester, they served as Varsity Girls Lacrosse Coach from 2013 to 2021, building a strong team and community, while setting measurable goals for both the team and individuals.

At NEXT! Ad Agency, David held multiple roles from 2016 to 2019. As an Account Associate, they assisted with search engine optimization and various tasks. As a Google Ads Account Associate, they created and maintained Google Ads campaigns for small businesses. Lastly, as a Google Ads Account Manager, they strategized and implemented search engine marketing campaigns, conducted regular maintenance, and reported results to clients.

From 2019, David joined Dixon Schwabl Advertising as a Paid Search Specialist and later became a Senior Paid Search Specialist. In these roles, they focused on managing and optimizing paid search campaigns.

Outside of their professional career, David also worked as an Assistant Coach at Maksymum Hockey, teaching advanced game fundamentals and promoting hard work and strength training among the athletes. David also had an internship at Emerge, where they conducted research and handled social media work.

Overall, David has developed a strong background in lacrosse coaching, digital marketing, customer service, and rink management throughout their work experiences.

David York began their education at West Irondequoit High School from 2006 to 2010, where they received a high school diploma with a focus on technology. David then attended Monroe Community College from 2010 to 2013, where they obtained an Associate's Degree in Business Administration and Management, General. Following that, they pursued further education at Nazareth University from 2014 to 2015, earning a Bachelor's degree in Business Administration and Management, General. In addition to their formal education, David York has obtained several certifications, including a Certificate of Completion - Search Marketing Expo from Search Engine Land in October 2018, as well as various Google Ads certifications in different areas such as display, search, mobile, and video.