Wentao Yang possesses a strong background in market research, analytics, and client relations within various dynamic industries. Currently at DJI since January 2022, Wentao Yang focuses on Consumer Market Research Analytics & Insights, successfully launching the DJI Care Refresh Express Premium service in the US. Previous experience includes a Graduate Marketing Consultant role at The Kraft Heinz Company, where Wentao Yang identified key demographic trends and developed growth strategies. At TikTok, Wentao Yang managed high-profile ad campaigns across Southeast Asia, while earlier positions at Uber and the Industrial and Commercial Bank of China involved data analysis and marketing support. Wentao Yang holds a Master of Science in Integrated Marketing Communication from Northwestern University and a Bachelor of Science in Business Management with concentrations in Finance and Marketing from Stony Brook University.
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