DKN Hotels
Shanna Davis, CHDM has a diverse work experience history. Shanna started their career as an English Teacher at Trabuco Hills High School from August 2005 to August 2010. Shanna then joined Ayres Hotels in October 2010, where they held the positions of Marketing Coordinator and later, Marketing Manager & Guest Loyalty Program Manager. During their time at Ayres Hotels, Shanna was responsible for directing and implementing various marketing strategies, such as targeted promotions, revenue optimization, and online reputation management. Shanna also played a key role in creating and launching the hotel collection's first-ever in-house loyalty program. In 2014, they joined the marketing team at DKN Hotels as the Director of Marketing and was eventually promoted to Senior Director of Marketing in July 2023. Overall, Shanna has demonstrated their expertise in marketing, loyalty programs, branding, revenue optimization, and social media management throughout their career.
Shanna Davis, CHDM, holds a Bachelor of Arts (B.A.) degree in English from California State University, Long Beach. Shanna has also obtained the CHDM certification from HSMAI (Hospitality Sales and Marketing Association International). No specific information regarding the month or year of obtaining the certification is available.
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DKN Hotels
Headquartered in Irvine, California, DKN Hotels is a leading hotel and hospitality management company, offering comprehensive hotel management services ranging from property development to revenue optimization. Since its early beginnings in 1984, DKN Hotels has grown into a fully-integrated owner, developer and manager of well-regarded hotels – a trusted leader that has cultivated the ability to achieve steady, sustainable growth among its portfolio of primarily select-service hotels. Properties managed by DKN Hotels consistently outperform the competition in revenue, customer service, and employee satisfaction, an achievement that we credit to our unique company culture, which is guided by our shared set of values: Financial Success, Innovation, Teamwork, Leadership, Value and Respect for each other, Customer Service, and, last but not least, a healthy dose of Fun. Each day, we strive to make a positive difference in the lives of everyone we come into contact with, be it guests, owners, or external partners.