Shanna Davis, CHDM has a diverse work experience history. Shanna started their career as an English Teacher at Trabuco Hills High School from August 2005 to August 2010. Shanna then joined Ayres Hotels in October 2010, where they held the positions of Marketing Coordinator and later, Marketing Manager & Guest Loyalty Program Manager. During their time at Ayres Hotels, Shanna was responsible for directing and implementing various marketing strategies, such as targeted promotions, revenue optimization, and online reputation management. Shanna also played a key role in creating and launching the hotel collection's first-ever in-house loyalty program. In 2014, they joined the marketing team at DKN Hotels as the Director of Marketing and was eventually promoted to Senior Director of Marketing in July 2023. Overall, Shanna has demonstrated their expertise in marketing, loyalty programs, branding, revenue optimization, and social media management throughout their career.
Shanna Davis, CHDM, holds a Bachelor of Arts (B.A.) degree in English from California State University, Long Beach. Shanna has also obtained the CHDM certification from HSMAI (Hospitality Sales and Marketing Association International). No specific information regarding the month or year of obtaining the certification is available.
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