SON HOANG LIEN is a seasoned professional with extensive experience in the consumer goods sector. Currently serving as Assistant General Manager and Head of Client Management CG1 at DKSH since December 2018, SON has held multiple roles at Nestle from September 2002 to December 2018, including Category Development Manager, Channel Development Manager, and Trade Promotion Manager. Notably, SON contributed to strategic growth initiatives and implementation projects such as GLOBE (SAP) in Nestle Vietnam. With a Bachelor's degree in Foreign Trade from the University of Economics, SON has demonstrated a strong capability in managing diverse teams and developing effective market strategies throughout a progressive career in sales and category management.
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