Michi Bär

Michi Bär currently serves as the Head of International Employer Branding & Recruiting at dm drogerie markt Österreich, leading efforts across 12 countries with a focus on candidate and employee experience, employee health, social sustainability, and diversity. Previously, Michi co-founded and managed NICHY™, enhancing the employer brand for over 20 companies, and served as Senior Lead at Mindfuel GmbH, where contributions helped establish a strong recruiting framework. Additional experience includes strategic marketing roles at GoPro and BMW Group, where Michi led integrated marketing campaigns and synchronized communication efforts across regions. Early career stages included internships in media and marketing, alongside an apprenticeship in industrial management. Michi holds a Master of Science in Business & Economics from Lund University and a Bachelor of Arts in Sport, Culture & Event Management from FH Kufstein Tirol.