Lauren Macpherson

Lauren MacPherson is a driven and results-oriented product manager with a proven track record in subscription growth, user engagement, and operational efficiency. Currently leading the subscription strategy for The i Paper, Lauren has successfully increased digital subscriptions by 63% in just 12 months.

Before The i Paper, Lauren managed retention and design systems at News UK, where they developed self-service solutions and created financial models that reduced churn and saved substantial costs. Lauren’s experience also extends to their role as Chief Commercial Officer at Eli5 Product Studio, where they led product innovation and commercial strategy for both startups and Fortune 500 companies.

Lauren MacPherson began their education at Ashcroft Technology Academy, though the specific degree or field of study is not mentioned. They then pursued a BA degree at the University of Westminster. Following this, Lauren earned qualifications in front-end web development and growth hacking, further enhancing their technical and strategic skillset.