Helena Xitlali Guajardo

Helena Xitlali Guajardo is the Head of Credit at dmX, a position held since May 2015, where responsibilities include overseeing the credit origination process. Previously, Helena served as Subdirector de crédito at GRUPO GARZA PONCE from March 2012 to May 2015, managing a team focused on residential housing acquisition. Helena's extensive background includes roles such as Gerente de crédito y riesgo at CEDOMATIC MEXICO, Director de Operaciones at TOPTEL DE MEXICO, and Gerente de atención a clientes at GENERAL ELECTRIC CONSUMER FINANCE. Helena holds multiple degrees including a Master's in Organizational Change Management from Universidad de Monterrey and an Electronic and Communications Engineering degree from Universidad Autónoma de Nuevo León, complemented by training in Coactive Coaching and Lean Manufacturing.