We are an Experience Design consultancy using insight, creativity and technology to make a positive impact for government, businesses, the economy and the lives of New Zealanders.
 
We solve large and complex challenges to help organisations transform and grow – through organisational design, employee, digital and customer experience.
 
As a design-led business we work with organisations to unlock new ideas, realise opportunities and deliver transformational experiences – for their people and their customers.

We provide evidence-based, human-centred and future-facing outcomes as we deliver capability building, research, journeys, strategies and solutions in collaborative working models alongside client internal teams. Whether augmenting capability, uncovering insight and bringing fresh perspective – we embrace the ways our clients work to ensure we are aligned and focussed on the impact we are delivering.

Our domain experience spans financial services, central government, energy, telecommunications, tourism, media and manufacturing for businesses serving large and diverse audience segments.
 
We work to enable change facing businesses across capability, customer, technology, automation, wellbeing, organisational design and sustainability. We have established ways to isolate challenges, map future landscapes and solve pressing issues – each designed to help set priorities, allocate investment and optimise delivery.
 
We use design thinking and agile delivery to make businesses stronger and empower people in simple, easy and more human ways. We can help you:
– Engage and empower your people via programmes across culture, systems and processes to navigate change and accelerate new business opportunities.
– Design experiences that drive engagement, improve business performance, create service efficiency and enhance your value for customers.

Government

DNA Design

DNA Design's headquarters in Wellington, New Zealand

DNA Design

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DNA Design

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