DNA Entertainment Networks
Samved Shankar is an experienced professional in business development and marketing within the entertainment industry, currently serving as Assistant Manager at DNA Entertainment Networks Private Limited since February 2017. With a focus on strategic growth through partnerships and innovative solutions, Samved has contributed to major events such as the Indian Premier League and FIFA Women’s World Cup. Prior roles include Senior Marketing Executive and Marketing Executive, where Samved showcased expertise in creative strategy, events management, and brand development. Samved's academic background includes a Bachelor of Business Administration in Marketing from Amity University and studies in Computer Science at Jain (Deemed-to-be University) and Baldwin Boys High School.
DNA Entertainment Networks
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DNA, as we’ve come to be popularly known today, has been built by the visionary Dr T. Venkat Vardhan with enterprise, excellence and innovation as its core pillars. Our humble journey began in 1986. By crafting unforgettable live entertainment, sport and corporate experiences, we’ve consistently broken new ground and earned recognition as one of India’s most dependable international event organisers across South-East Asia. The seeds of this company were sown by our founder's immense love for music, and a deep desire to offer global scale international experiences to Indians. His sharp business acumen and inventiveness brought home the likes of The Rolling Stones, Metallica, Beyoncé, The Black Eyes Peas, Enrique Iglesias – international artists Indians only dreamt of! Not only did DNA break new ground as pioneers, but also anchored itself as one of India’s leading events and entertainment companies. Our next strategic move saw DNA foray into ‘Sportainment’ - managing large format sports properties like IPL, Pro Kabbadi, ISL amongst others. Over a period of time, we have also expanded the company operations into Corporate and other Special Events. Our emphasise is, and will always be on values like reliability, consistent quality delivery, equality, respect and teamwork which has earned DNA strong market reputation as well as built close strategic relationships with premier sporting associations like the BCCI, Hockey India, and ICC.