Where high-end luxury meets sculptural mastery.  
DnA Events is the fusion of Denise van Dooren (NL) and Audrey Parsons (UK), offering over 20 years of mastery in the global balloon industry. We combine Denise’s passion for storytelling and emotion with Audrey’s signature high-end elegance—utilizing textures like fabric, foils, and florals to create unforgettable focal points.  
Our Double Helix philosophy means every project is built on two intertwined strands: Professional Technique and Business Strategy. We don't just create "pretty" decor; we design with purpose to ensure every installation is structurally sound and every business move is viable.  
The Three Pillars of DnA:
DnA Studio: We partner with high-end clients and corporate brands to create "wow-effect" storytelling through one-of-a-kind, strategic designs.  
DnA Lab: We provide professional artists with the field-tested blueprints and techniques needed to translate their skills into high-end income.  
DnA Collective: A vetted, global community built on the principle of connection over competition.  
Whether you are looking for a world-class installation or the blueprint to master your own craft, we are here to guide you toward success.  
Experience the DnA Difference:
👇 Consult with us to bring your story to life or explore our global masterclasses

DnA Events

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