Sandra Bichsel

As Chief Marketing Officer, Sandra Bichsel is responsible for all promotional activities that support corporate growth as well as positioning in the marketplace. She provides the vision for all marketing, advertising, and brand awareness.

Ms. Bichsel has worked as a senior executive at Tigris sponsorship & marketing, a specialty agency in Littleton, Colorado. In that role, she has worked with Vail Resorts, Qwest Communications, Key Bank, Chick-fil-A, Xcel Energy, and other clients on strategic development, creation of unique promotional concepts, and negotiation of sponsorship partnerships. Ms. Bichsel served as the Manager of Client Services at The Bonham Group, Inc. where she helped direct the Client Services team in conducting quantitative sponsorship analyses of properties totaling more than $1.4 billion in value, and provided strategic guidance to clients such as USA Hockey, the City of Calgary, the Seattle Seahawks, Juventus Football Club, Oregon State University, and Suzuki. Ms. Bichsel was also a key player in negotiating the largest naming rights contract in the world for the London-based Millennium Dome (the O2).

Ms. Bichsel received her Bachelor of Science in Sport Management / Advertising & Public Relations from Ithaca College.